The jewelry brand of Lawrence Graff, the founder and current chairman of the board, is renowned as the King of Diamonds, a legendary jeweler who started his own business at the young age of 18 and opened his first store at the age of 24, soon becoming a favorite of royalty and celebrities around the world. The world is enamored with the passion of this brand, which consistently conducts everything from mining to cutting, and seeks the highest quality in every process. The overwhelming brilliance of Graff's heart-shaped items attracts those who see them. Once you put it on, there is no doubt that you will be captivated by it. |